The most gratifying part of my job is hearing from people who made the transition from high-input, break-even ranching to low-input, profitable ranching.   I receive emails on a weekly basis from those who are so glad they made the transition when they did.   Most...

By Tim Goodnight Over the past two weeks, we have discussed several important areas that producers must address in order to produce high-quality grassfed beef. This week, I would like to discuss two of the most frequently asked questions we hear when visiting with...

Whether you want to believe it or not, your long-term success in the cow-calf business will be dependent on your willingness to make some changes.   We all have the ability to change – but not everyone has the willingness to change.   Unfortunately, most producers...

By Tim Goodnight In last week’s discussion on what is required to produce quality grassfed beef, I focused on animal genetics.   While selecting the right genetics is essential to producing quality grassfed beef, there are several other factors to consider. Grassfed...

Over the years, I have probably had over 200 people say, “I know PCC genetics work great on the ranch – but how do they work in the feedlot?”   I don’t get asked that question nearly as often as I did just five years ago – but often enough that I feel the...

Low-input ranching uses thinking (management) to solve problems – instead of money.   What could be more cost effective? Those who sell inputs – whether pharmaceuticals, equipment, machinery, feed supplements, chemicals, etc., etc. – are NOT at all concerned with how...

1. Bulls sell for less in the fall because there is less demand. 2. Fall is the best time to move cattle from one environment to another – especially if you are moving them into a hotter, more humid environment (south    and/or east). 3. Spring-calving producers have...

As stated in previous PCC Updates and Newsletters, the grassfed sector is the only bright spot in today’s beef industry.   It has had an annual growth rate of 25% for the past 20 years.   In contrast, the commodity beef sector has shrunk nearly 20% over the last 15...

The status quo beef industry is the result of a time when land was unbelievably cheap – at least by today’s standards.   It is also the result of cheap feed and cheap fuel.   Gasoline could be purchased for 25 cents per gallon in the early 1970s.   Labor was cheap –...

PCC ICE Colorado Magua 5417A Johan Zietsman once said, “Grass-efficient animals look like eight pounds of sugar in a 5-pound sack.”   We believe that is an accurate analogy.   We have provided a grass-efficiency score for all of the bulls selling...