The Most Important Economic Trait

The Most Important Economic Trait

If profit is the goal, then fertility is by far the most important trait cow-calf producers should be selecting for.   Studies have shown reproductive traits are twice as important as growth traits, which are twice as important as carcass traits.   Ironically, the...
The Most Important Economic Trait

Low-Maintenance Bulls

No one sells as many ultra-low-maintenance bulls as Pharo Cattle Company.   For nearly three decades, we have bred and selected for cattle that can do the most for the least.   Many PCC customers have told us they get as much or more growth from our so-called...
The Most Important Economic Trait

Winter Coat

Most of us have one or two winter coats.   Sometimes we wear more than one coat at the same time.   Winter is a time of shorter days and colder temperatures.   Unless you live in the tropics, you need to wear a coat most of the time during the winter months. God...
The Most Important Economic Trait

Enjoya-BULL

Monday afternoon, I received a phone call from Jim Kinder, a cow-calf producer in Oklahoma who has been using PCC bulls exclusively for nine or ten years.   Jim said, “I was just sitting here doing nothing, and thought I should give you a call.”   He went on to say,...
The Most Important Economic Trait

Challenging Traditions

For some reason, it seems to be in my nature to challenge traditions and the status quo.   This has happened in several areas of my life – including business, politics and religion.   I don’t really know why this is – but I hope some good will come of it. Just because...
The Most Important Economic Trait

We Believe

We believe… it is better to walk alone than to walk with a crowd that is going the wrong direction.   If you follow the crowd and do what everyone is doing, you will never be above average – and you will never have a competitive advantage.   We also believe you should...