The Herd Quitter Concept

The Herd Quitter Concept

From the inception of Pharo Cattle Company, we have always been very different from the status quo beef industry.   In the late 1980s, we realized the beef industry was headed in the wrong direction at a high rate of speed.   While nearly everyone else was focused on...
The Herd Quitter Concept

Cattle Market Trendline

I subscribe to a weekly market summary put out by The Cattle Range every Saturday morning.   These weekly updates always begin with a 10-Day Market Trendline and a 30-Day Market Trendline.   These give me a quick overview of our markets and where...
The Herd Quitter Concept

Reject the Status Quo –

Ag economist Danny Klinefelter explains how you can get a competitive edge simply by rejecting the status quo.   That’s right… by rejecting the status quo.   Klinefelter says, “The only truly sustainable competitive advantage today is the ability to learn and adapt...
The Herd Quitter Concept

Competitive Advantage

The lead-off article in our 2017 Winter Newsletter was entitled “Do You Have a Competitive Advantage.”   I bring this up simply as a reminder.   We firmly believe having a competitive advantage will be the difference between mere survival and true success in the...
The Herd Quitter Concept

Talk is Cheap

This time of year, I glance through hundreds of catalogs and advertisements for bull sales.   With very few exceptions, everyone is essentially offering the same product.   It is extremely rare to find anyone with a program or a product that differs much from the...