by Robert Pulliam | Jan 27, 2026 | Herd Quitter® Minute
Kit Pharo explains the PCC® program as a “Paradigm Shift” — a change in your way of thinking about the beef business. He promotes profit-minded philosophies like increasing pounds per acre, rather than pounds per cow; grazing more and feeding less;...
by Robert Pulliam | Jan 20, 2026 | Herd Quitter® Minute
There’s a big difference between grass-fed beef and grass-finished beef. The primary factor affecting tenderness in an efficient time frame is genetics. PCC® has genetics efficient grass-fed beef production. Click to read the full transcript There are many...
by Robert Pulliam | Jan 13, 2026 | Herd Quitter® Minute
15 years ago, I had my first introduction to grass-fed beef. I discovered there are many misconceptions about appearance, flavor, tenderness, and genetics. Consumers are quickly changing their preferences based on nutrition and flavor. Surprisingly, many ranchers are...
by Robert Pulliam | Jan 6, 2026 | Herd Quitter® Minute
Starting the new year, I wondered what topics were the most popular with our viewers in 2025. Content about developing, breeding and managing cows is consistently at the top. PCC® has some solid, common-sense philosophies that have helped Herd Quitters become more...
by Robert Pulliam | Dec 30, 2025 | Herd Quitter® Minute
Most cow/calf producers are profitable in the current high cattle market. However, markets go up and down. Here are three tried and true tactics that will increase your profit in any market. Click to read the full transcript My grandpa used to say, “A rising...
by Robert Pulliam | Dec 23, 2025 | Herd Quitter® Minute
We are traveling west from Colorado to Kent, Washington, to spend the holidays with our daughter. Passing millions of acres of otherwise useless rangeland, it is a reminder how important the cattle industry is to the health and wealth of our nation. Click to read the...
