#213 – Paradigm Shift

#213 – Paradigm Shift

Kit Pharo explains the PCC® program as a “Paradigm Shift” — a change in your way of thinking about the beef business. He promotes profit-minded philosophies like increasing pounds per acre, rather than pounds per cow; grazing more and feeding less;...
#213 – Paradigm Shift

#211 – Grass-fed Beef

15 years ago, I had my first introduction to grass-fed beef. I discovered there are many misconceptions about appearance, flavor, tenderness, and genetics. Consumers are quickly changing their preferences based on nutrition and flavor. Surprisingly, many ranchers are...