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PCC’s Mission Statement

As stated on the second page of our newsletters, our mission at Pharo Cattle Company has always been to: “Help ranchers put more fun and profit into their business.” We believe it is possible for most cow-calf producers to double their profit per acre on a sustainable...
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Same Old Story

I received a phone call late last week from a 75-year-old rancher in Montana. He called to request a catalog – but he started out by saying, “I have been reading your newsletters for over ten years – and you have been unbelievably consistent in what you say. You have...
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We Believe

We believe….producers have been very profitable the last two years as a result of chance – not choice. They cannot take credit for the high prices they received in 2014 and 2015. HOWEVER… the time will come when the only profitable cow-calf producers will be those who...