by Kit Pharo | Dec 21, 2016 | Kit Pharo
For the last two weeks, we have been discussing the concept of selling people what they want – instead of what they need. There is a big difference. Once our basic needs have been met, we can’t help but think about the things we want. If we want something badly...
by Kit Pharo | Dec 20, 2016 | Kit Pharo
Last week, we introduced the concept of selling people what they want – instead of what they need. There is a big difference. In the most simplistic terms, there are only five basic needs our bodies require to survive. They are air, water, food, shelter and...
by Kit Pharo | Dec 20, 2016 | Kit Pharo
To stimulate some outside-the-box thinking, I often ask cow-calf producers who attend my speaking engagements to raise their hand if they think the demand for beef will increase in the next five years. Because of a growing world population, most producers will raise...
by Kit Pharo | Dec 7, 2016 | Kit Pharo
Here at Pharo Cattle Company, we do much more than just sell bulls. We provide a program and a way of thinking that are focused on increasing pounds and profit per acre – in good times and in not-so-good times. Our low-maintenance bulls are just one part of this...
by Kit Pharo | Nov 30, 2016 | Quote Worth Re-Quoting
“Success is a journey – not a destination.” ~ Ben Sweetland
