The Herd Quitter Concept

The Herd Quitter Concept

From the inception of Pharo Cattle Company, we have always been very different from the status quo beef industry. In the late 1980s, we realized the beef industry was headed in the wrong direction at a high rate of speed. While nearly everyone else was focused on...
The Herd Quitter Concept

Ranch Trucks

Top Ten reasons why ranch trucks are never stolen: 10. They only have a range of 20 miles before they break down or run out of gas. 9. Only the owner knows how to operate the door. 8. It is difficult to drive fast with all the fence tools, grease rags, ropes, chains,...
The Herd Quitter Concept

Environmentally Adapted

I’m always on the lookout for obvious contradictions and/or discrepancies within the beef industry. They’re not that hard to find. Fortunately, most of the ranchers I know are not as gullible as some believe they are. Bull sale catalogs are a great place to find...
The Herd Quitter Concept

Consider the Future

Have you noticed that the most successful (and happy) people throughout history have been those who made decisions that were based on the future? It’s true! Successful people know that nothing stays the same. The present is different from the past – and the future...