The Three Cs

The Three Cs

Circumstances are where you are right now.  You had no control over some of your circumstances.  Circumstances of your birth and childhood, for example, are not the result of any choices you made.  Other circumstances, however, are the consequence of choices you have...
The Three Cs

The Total Program

Pharo Cattle Company does much more than sell bulls.  We provide a program and a way of thinking that are focused on helping you make your business as profitable, enjoyable and sustainable as possible.  Our ultra-low-maintenance bulls are just one part of this...
The Three Cs

Create Your Future

We believe… people have the ability to create their own future.  Yes, we know many things are totally out of our control – but we also know many things are within our control.  The key is to focus on the things we have control of – and take action.  Make things...
The Three Cs

Willingness to Change

Whether you want to believe it or not, your long-term success in the cow-calf business will be dependent on your willingness to make some changes.  Cattle prices will continue to go up and down – while the cost of inputs will continue to go up.  In the last 50 years,...
The Three Cs

Reaching Your Destination

Kim Barker, a longtime PCC customer in Oklahoma, shared the following C.S. Lewis quote with me.  This is a powerful quote.  It has application for everyone I know – including me. “Progress means getting nearer to the place you want to be.  And if you have taken a...