by Kit Pharo | Jun 4, 2018 | Kit Pharo
Although the word “paradigm” has been a part of the English language since the 15th century, it never received much use until the 1960s. We didn’t hear the word used much in agricultural circles for another 20-plus years. Pronounced “para-dime”, the word has...
by Kit Pharo | May 24, 2018 | PCC™ Update
Elephants have been trained and used by humans for over 4000 years. How is it possible for a 180-pound man to restrain an 11,000-pound elephant with a piece of rope and a wooden stake? When an elephant is very young, it is tethered to a wooden stake driven deep into...
by Kit Pharo | May 15, 2018 | PCC™ Update
Hair coat is the best indicator of animal health and well-being. A healthy beef animal will have a vibrant-looking hair coat – slick and shiny in the summer and cuddly-looking in the winter. In contrast, an unhealthy animal will have a dull, dead-looking hair...
by Kit Pharo | May 15, 2018 | PCC™ Update
Pharo Cattle Company has had Angus, Red Angus and Polled Hereford cattle with substantial heat tolerance for most of two decades. For the past ten years, we have been experimenting with the creation of a slick-haired, heat-tolerant composite that would be even more...
by Kit Pharo | May 2, 2018 | PCC™ Update
From the inception of Pharo Cattle Company, we have always been very different from the status quo beef industry. In the mid-1980s, we realized the beef industry was headed in the wrong direction at a high rate of speed. While nearly everyone was focused on...
