Coronavirus… Gone Amuck –

  News, around the world, has been focused on the latest coronavirus (COVID-19) outbreak.   Therefore, we thought we should share some of our thoughts from a little different perspective.   Although serious in nature, I think we can agree the...

Buyer Beware –

  There are a few bull marketers who are trying to mimic what Pharo Cattle Company says and does.   We have no problem with that – but we encourage buyers to beware.   I’m sure these bull marketers do some things right – but no one even comes...

The Diet Factor –

In last week’s PCC Update, Tim Goodnight said, “Without discounting the importance of body condition at calving, I think it is important to understand that the plane of gain an animal is experiencing is equally – if not more important.   Research shows that...
PCC Star Ratings –

PCC Star Ratings –

In addition to EPDs, weights, ratios and ultrasound data, Pharo Cattle Company provides star ratings for the following traits on our sale bulls.   A 5-star rating is the best – with 3-star being about average. Disposition Calving Ease Cow Longevity Udder...
PCC Star Ratings –

No Grass –

In early January, I gave a ranch tour to a couple from Alberta, Canada.   They had been to a Ranching for Profit school in Colorado Springs.   When I showed them the cowherd, they said, “This is the first grass we have seen since we left Colorado...