In this conversation, John Locke shares his ranching journey, reflecting on his family’s legacy and the challenges following a significant succession event. He discusses the transformative experience of attending the Ranching for Profit School, which prompted a shift in his management strategies and mindset. John also reflects on the frustrations of operating under traditional methods and the importance of embracing change in ranch management. Additionally, he emphasizes the need to build solid plans instead of relying on hope, and highlights the role of leadership within family-run ranching businesses.

Resources mentioned:

Leadership and Self-Deception: Getting Out of the Box

Ranching for Profit

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For more information, check out at RanchingReturns.com. You can also check out PharoCattle.com for more information on how to put more fun and profit back into your ranching business!

Pharo Cattle Company is a proud sponsor, supporter, and publisher of the Ranching Returns Podcast, which is available via the Herd Quitter Podcast platform, along with our Herd Quitter Minute and Herd Quitter Blog.

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