It Won’t Cost a Dime –
The first step most cow-calf producers need to take to start maximizing their profits and building wealth will not cost them a single dime and it will not require any physical labor. It will require nothing more than a change in thinking. Producers must STOP focusing on increasing pounds per animal (bragging rights) – and START focusing on increasing pounds per acre (profit).
Most cow-calf producers continue to be focused on increasing pounds per animal. That’s the way it’s been for the last 50+ years. The most noticeable evidence of this can be seen in the way they select bulls for their program. There is also ample evidence in the amount of money they spend on feed supplements and other inputs, as well as in the way they manage (don’t manage) their forage resources. Old habits die hard!
I’m fortunate to know many cow-calf producers who have successfully increased pounds and profit per acre by an amazing 50 to over 200 percent once they STOPPED focusing on the wrong thing. Although this concept is not difficult to understand, very few cow-calf producers are willing to change the way they think. Sadly, it appears many would rather fail doing what they’ve always done than succeed if success requires change.
As you enter the new year… I encourage you to give serious consideration to this different way of thinking. It won’t cost you a dime – and it could be the difference between success and failure.
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