I recently received a call from a consultant who claimed to be working with several cow-calf producers in the southeast. This consultant was interested in helping his clients become profitable and wanted to know if Pharo Cattle Company could help.
I was surprised when this so-called “consultant” spent so much time explaining the importance of “topping the market” at local sale barns. He also placed emphasis on cattle with larger frames and higher growth. I began to wonder if he was consulting for feedyards or for cow-calf producers. It seemed as though he thought the price received at the local sale barn would determine the profitability of his clients.
Throughout the conversation… I couldn’t help but think of the graph shown below. For the past 30+ years, cow-calf producers have been chasing bragging rights and top-dollar bids at the local sale barns. That focus has resulted in producers topping the market – and losing money.